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نمایش مقاله

Title:

Media Cognitive Discourse Analysis through Brain Mapping Methods, Tools, and Techniques: A Literature Review

Subject:

Cognitive-Social Applications of Brain Mapping, such as talent identification, neuroleadership, and neurocognitive recruitment

Presenter Author:
Name:	خدیجه سیدرمضان

Author:
Name 1:	خدیجه سیدرمضان - Corresponding - Presenter
Affiliation 1:	M.A Graduate in Linguistics, Alzahra University

Name 2:	وهاب کریمی
Affiliation 2:	PhD Student in Linguistics, Tarbiat Modares University

Name 3:	محمد قربانیان
Affiliation 3:	Department of Textile Engineering, National University of Skills (NUS),Tehran, Iran.

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Abstract

Original Research

introduction :

Discourse analysis explores meaning beyond the sentence and has deep roots in linguistics. Cognitive Discourse Analysis (CODA) emerged from the cognitive revolution, focusing on the mental and neural processes underlying discourse. To intuitively understand these processes, one can use the metaphor of 'mental mapping layers.' This metaphor aligns theoretical frameworks such as the Theory of Mental Spaces and Relevance Theory by showing how layers of cognitive processes map onto discourse. Similarly, Brain Mapping methods, aligned with models like the Neural Theory of Language, can be seen as mapping neural layers that correspond to cognitive discourse maps. Media studies significantly influence public discourse and are now a crucial component of CODA research, supported by frameworks such as Media Dependency Theory. Advanced Brain Mapping methods, introduced in the twenty-first century, now support media studies. Evaluating Brain Mapping in CODA is critical for assessing methodological reliability and accuracy.

Methods:

This review covers the use of Brain Mapping in Media CODA studies. It encompasses diverse media types, including television, newspapers, and social media, as well as experiments utilizing EEG, MRI, or eye-tracking. The review focuses on discourse analysis and excludes studies only about sub-text semantics. Each study is critiqued for experimental design, methodology, and discussion rationale. To ensure comprehensive coverage and transparency, studies were selected based on recency of publication, methodological rigor, and sample size. The primary databases used were PubMed, Scopus, and Google Scholar. This structured approach ensures the review is comprehensive and reproducible.

Results:

Brain Mapping is used in both quantitative and qualitative CODA research, showing growing scholarly interest. The studies examined address both structural and functional approaches, with a focus on practical applications. However, employing Brain Mapping in CODA presents methodological challenges. One major concern is the difficulty in precisely correlating neural activity with specific cognitive processes in discourse. While neural activities are associated with certain cognitive functions, this does not imply direct causal relationships. Debates also arise around the spatial and temporal limitations of current Brain Mapping techniques, such as the resolution constraints in EEG and MRI, which may affect data interpretation. Despite these challenges, these methods continue to offer valuable insights, though it is crucial to address these limitations in future research.

Conclusion:

CODA studies using Brain Mapping are poised to redefine the meta-analysis of socially shared meanings, especially in the changing landscape of media discourse. The rise of social media networks is a significant development, challenging earlier discourse theories in a manner similar to the expansion of text-based media once did. This has led to new research questions and methodologies. Integrating Brain Mapping with metadata analysis and corpus-based methods can enhance the reliability of CODA studies and identify unconventional phenomena. This approach provides deeper insights into the neurophysiology underlying social interaction and paves the way for innovative Brain Mapping techniques. The practical implications are substantial. By advancing our understanding of how shared knowledge and reasoning occur in the media context, these findings could influence future research and practices in media analysis, leading to more effective strategies for interpreting and engaging with media content.

Keywords:

CODA, Discourse, Media, Brain Mapping, Linguistics